Giving it a go
I guess the absence of ongoing theoretical training will be no more. Finally I get to dip my toes into structured learning in digital marketing. I’ve been itching for years.
Tomorrow I start my journey with an online course through Red and Yellow school in digital marketing. Where I hope to gain better insight into retrofitting current or past campaigns and strategies on digital platforms unique to the south african context. And of course measurememt and the ever requested ROI.
Plugging that gap in the market to gain competitive advantage is the name of the game. I’ll be like a sponge…